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20 key components for developing your business, as told through silly anecdotes

  1. Company Products/Services: Did you know the inventor of the Frisbee was turned into a Frisbee himself? Now that's taking product loyalty to a whole new level! 🥏

  2. Target Audience: The famous "Got Milk?" campaign almost featured a lactose-intolerant protagonist! Thankfully, they changed their target audience at the last minute. 🥛👀

  3. Sales Process: Ever heard of the saying "ABC - Always Be Closing"? It was popularized by the movie "Glengarry Glen Ross." Coffee's for closers! ☕💼

  4. Competitive Landscape: Coca-Cola was the first soft drink in space, but Pepsi won the cola wars on the International Space Station. 🚀🥤

  5. Industry Trends: The first-ever online purchase was a pizza in 1994! Talk about a slice of digital innovation. 🍕💻

  6. Value Proposition: When the iPhone was introduced, Steve Jobs said it was "a phone, an iPod, and an internet communicator." But the audience was most excited about the phone! 📱🤷‍♂️

  7. Sales Techniques: In ancient Egypt, salespeople used to haggle over the price of onions. Negotiation skills have come a long way since then! 🧅💰

  8. Lead Generation: The "Million Dollar Homepage" sold one million pixels on a website for $1 each. Talk about a creative way to generate leads! 💻💰

  9. CRM Software: Did you know the first CRM software was developed in the 1980s? Back then, it was all about managing paper Rolodexes! 🗂️📇

  10. Objection Handling: Walt Disney was turned down 302 times before he got the financing to build Disneyland. Talk about persistence in the face of objections! 🏰💪

  11. Communication Skills: The shortest war in history was between Britain and Zanzibar in 1896, lasting just 38 minutes. Effective communication, anyone? 🕒🗣️

  12. Sales Metrics: The term "sales funnel" was inspired by an actual funnel, where potential customers get narrowed down to actual buyers. Sales, like science, can be a funnel-tastic journey! 🌪️🛒

  13. Customer Needs Assessment: Amazon's recommendation algorithm accounts for 35% of its total sales. It's like having a psychic BDR that knows what you want before you do! 🔮📦

  14. Legal and Compliance: In the 1800s, snake oil salesmen peddled fake remedies. Thankfully, today's sales reps have stricter regulations to follow! 🐍💼

  15. Customer Relationship Building: Did you know that 68% of customers leave a company due to perceived indifference? Building strong relationships is the name of the game! 💔🤝

  16. Adaptability: Nokia started as a paper mill in 1865 before becoming a telecommunications giant. Talk about a successful adaptation! 📜📱

  17. Team Collaboration: The first crossword puzzle was published in 1913 and was a collaboration between the newspaper's editor and a crossword enthusiast. Teamwork makes the dream work! 🧩📰

  18. Ethical Practices: The inventor of the polygraph machine also invented Wonder Woman. Now, that's an unconventional superhero origin story! 🦸‍♀️📈

  19. Time Management: The world's shortest performance of Shakespeare's "Macbeth" lasted just two seconds. Efficient use of time, right? ⏱️🎭

  20. Continuous Learning: Isaac Newton discovered gravity during quarantine. Never stop learning; you might just change the world from home! 🍎📚🌍

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